海峡两岸养老健康产业合作的SWOT分析及策略探讨

A SWOT Analysis and Strategies of Cross-strait Cooperation in the Retired Elder Support Industry

养老健康产业是目前两岸产业对接的重点领域,采用SWOT分析法探讨两岸养老健康产业合作发展所面临的客观环境具有一定的现实意义。研究认为:优势方面,两岸养老健康产业具有较强的互补性,具体表现为大陆资本与台湾管理互补、大陆劳力与台湾教育互补以及大陆市场与台湾品牌互补三大优势;劣势方面,目前大陆养老健康市场不完善,台湾业者对于布局大陆望而却步,而资本逐利的本性正强化两岸相关业者合作的竞争性,一定程度上也弱化两岸相关业者合作的可能性;机遇方面,大陆老年市场崛起、政策红利释放以及供给侧改革都将助推两岸养老健康产业的合作发展;挑战方面,两岸政治关系的不稳定以及国外同业优质资本进驻大陆市场等都将对两岸养老健康产业合作构成一定威胁。

The retired elder support industry is an important sector of cross-strait industrial cooperation.Based on SWOT analysis method,the developing environment of the cross-strait cooperation of the retired elder support industry is studied.There exist both advantages and disadvantages.On the advantageous part,cross-strait retired elder support industries are complementary to each other,specifically,mainland resources and Taiwan management are complementary;the mainland labor and Taiwan education are complementary;and the mainland market and Taiwan brand are complementary.On the disadvantageous part,the present retired elder support market in Chinese mainland is not perfect.Taiwan investors wait and see.But the nature of capital to pursue interest intensifies the competitiveness of cross-strait industrial cooperation and lessens the cross-strait cooperative probability.On the part of opportunity,the mainland market is on the rise,and policy dividend release and supply-side structural reform promote the cooperative development of the cross-strait retired elder support industry.On the part of challenge,unstable crossstrait political relations and foreign high-quality resources of the same industry entering the mainland market pose some threats to the cross-strait cooperation of the retired elder support industry.