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社会化媒体营销:战略、行动、度量与效果评价 被引量:3

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摘要 在已有研究的基础上,从企业开展社会化媒体营销活动的战略规划与行动、效果度量与评价两个方面进行分析归纳,总结社会化媒体营销活动的战略框架,梳理社会化媒体营销效果度量的度量过程,归纳相关的效果评价指标,并提出未来可能的研究方向。
出处 《管理现代化》 CSSCI 北大核心 2017年第5期72-75,共4页 Modernization of Management
基金 国家自然科学基金青年基金项目(71302126)
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