传播学视野下MOOC在中国传播影响因素分析及对策研究

Research on Influence Factors and Countermeasures of MOOC in China under the Sight of Communication Perspective

MOOC自2012年兴起后便迅速发展,它为在线教育、创新课堂教学改革、教师教学能力、教学资源建设与应用提供了新路径和新方法。目前专家学者们在研究MOOC的理论建设、发展现状和应用等方面都取得了一定的进展,但是对MOOC的传播效果方面的研究并不多。通过梳理文献以及调研发现,MOOC平台及制作团队、学习者学习动机、教学模式、传播媒体等方面因素制约MOOC的传播。为了使学习者享受到高质量的MOOC课程,从MOOC在中国的发展历史与发展现状、MOOC学习者的分布情况及传播现状、MOOC在中国传播的影响因素等几个层面分析后,提出了MOOC在中国传播的具体传播策略,以期让MOOC在我国的传播更广泛,使学习者享受到优质的大规模开放教学资源。

Since 2012 the MOOC rise and rapid development, it provides new paths and methods for online education^the innova-tion of teaching reform^teaching ability^teaching resources construction and application. Currently, researchers on the study of the MOOC theory construction, development status and application have made certain progress, but less about the communication effect. Through combing the literature and survey we can find that MOOC platform and production team, the learners ^ learning motivation, teaching mode and other factors restrict the spread of MOOC. For making the learners enjoy the high quality MOOC courses, this article analysis from the following levels ： the MOOC in China^s development history and current situation and Specific communication strategy in China. In order to let the MOOC spread more widely in our country, and make the learners to enjoy the high quality teaching re-sources.