当代大学生积极形象的调查研究——以广州地区为例

Research on the positive image of Contemporary College Students——taking Guangzhou as an example

对大学生理想积极形象与实际积极形象进行研究,探究理想形象与实际形象的差别。选取广州市的大学生、大学生父母以及社会工作人员共22人进行开放式访谈;再结合访谈内容形成问卷,选取同类被试374名进行调查。结果表明:人们在对积极大学生理想形象与实际形象的评价中,在能力方面的评价一致的;而在知识素养、价值观、人格特征、言行举止、服饰穿戴等方面的评价则有不同。大学生的积极形象状况比预期良好,要进一步客观良好的塑造大学生的积极形象需要社会、媒体、以及大学生群体的共同努力。

This study aims to compare the difference between ideal image and actual image about positive image of College Students. Selecting 22 persons which are college students, college students＇ parents, and social work personnel coming from Guangzhou to do an open interview; And selecting other 374 persons to do a questionnaire survey. Results show： People on college students＇ ideal image and the actual image positive evaluation of the ability of evaluation are consistent; Values, knowledge accomplishment, personality characteristics, evaluation of words and deeds, clothing apparel, etc are slightly different. The positive image of college students is better than expected. It is necessary for the society, the media, and the college students to work together to create a positive image of the college students.