我国城市马拉松赛事举办的多维动因与质量提升

Urban Marathon Events in China: Multi-dimensional Motivation and Quality Improvement

通过文献资料、综合分析等研究方法对我国城市马拉松赛事举办的多元动因进行了探讨,我国经济基础为"马拉松赛事现象"的产生提供了支撑,营销时代的"城市名片"诉求催化着"马拉松赛事现象",市场主体对体育产业涉足的推动,我国民众体育参与与消费观念的提升。在我国马拉松举办的过程中存在着以下不足:部分马拉松赛事的组织运行水平不足,马拉松市场的总体创新性欠缺,马拉松参与者的科学运动和安全意识不强,马拉松赛事的市场化运作水平不够。基于这些问题我国马拉松赛事应该不断的提高办赛层次,要聚焦质量提升我国马拉松赛事的运营水平;实施差异化战略,增强我国马拉松赛事的创新层次;进行科学化管理,合理引导跑友树立健康的运动观;推进产业化运作,深度挖掘,提升赛事的资源开发水平。通过多渠道努力,不断提升我国马拉松赛事的质量。

This paper explores the multiple motivations for urban marathon races in China: support that the host city is capable of providing as a result of the economic development,the need of the host city to market its image,the ever-increasing number of market players,and the increasingly positive attitude of the general public towards sports participation and consumption. However,problems also exist: insufficient organization and operation,a lack of innovation in the market,insufficient knowledge of exercising scientifically and safely,and low levels of market operation. Given these problems,the paper concludes that China should focus on raising the quality to lift the race operation to new levels,implement the differentiation strategy and achieve innovation,help raise runners' awareness of proper running,and promote the industrialization of sports and tap into new resources.