基于利益相关者诉求的景区智慧旅游框架体系构建

Construction of Smart Tourism Framework of Scenic Spot Based on the Demand of Stakeholder

基于利益相关者理论,运用问卷调查及统计分析,从智慧景区众多利益相关者中界定出游客、景区管理者、旅游企业、旅游主管部门和社区居民五类核心利益相关者,并对其利益诉求进行系统研究,发现游客最为关注景区服务、景区管理者注重管理的便捷高效、旅游企业关注的是企业利润、旅游主管部门考虑的是景区的监督管理、社区居民关注的是自身的参与程度.最后,基于分析结果,构建了核心利益相关者诉求导向的景区智慧旅游框架体系.对智慧景区的建设有一定的理论指导和实践参考价值.

Based on the stakeholder theory , this paper uses questionnaires and statistical analysis to define the core stake-holders from many stakeholders of smart scenic spot, including tour ists, the scenic area managers, tourism enterprises, tourism authorities and community residents. The systematic study, about core stakeholders interest demands in smart scenic spot,finds that visitors are most concerned scenic service; the scenic area managers pay more attention to the convenient and eff icient management of scenic spots; tourism enterprises concern about corporate prof i ts; tourism authori-ties mainly consider how to provide better supervision and management of publ ic services, and community residents concern about their level of participation. Final ly, the paper attempt to bui ld a smart tourism framework of scenic spot which is oriented by core stakeholders demands based on the results. There are some theoretical guidance and practicalreference for the construction of smart scenics.