新媒体时代高校马克思主义传播的路径依赖及其超越

The Path Dependence of the Propagation of Marxism in Universities and Its Transcending in the New Media Era

新媒体时代是一个传播技术发生重大变革的时代,高校马克思主义传播模式和传播理念等内容随之发生变化,影响其传播路径发展,传播路径研究是应对当前路径依赖问题的时代要求,需要以转变传统解读思路与突破路径依赖为逻辑起点,寻求新的结构要素良性互动、整体推进理路创新。重点围绕新媒体时代高校马克思主义传播路径依赖问题,针对传播技术变迁中形成路径依赖的原因进行了解析,进而提出超越路径依赖,即高校马克思主义传播路径创新的对策。

The new media era is the era in which the significant change happens in communication technology,the propagation mode and concept of Marxism in universities will change at the same time,the development of the propagation path will be impacted.To carry out the research on the propagation path is the requirement of the era.we should change the traditional interpretation idea and break through the path dependence.At this logical starting point,we should seek the new structural elements to realize the benign interaction,promote the whole concept innovation.In this article,we centre on the path dependence of the propagation of Marxism in universities,and analyze the reason of the formation of the path dependence in the communication technologies transition,put forward the countermeasures to transcend the path dependence and to innovate the propagation path of Marxism in universities.