摘要
中国零售企业在网络零售的冲击下,正在困境中探索"互联网+"模式的全渠道运营之路。量化分析全球领先的12家零售企业的全渠道运营策略的各项因素,将这些企业的全渠道运营策略分成五个类别:技术导向型高端百货、物流中心型大型超市、便利店、一体化专业店和追随型。通过比较分析各个策略类别的最佳实践,尝试形成一个完整的分析框架,用于构建和完善国内零售企业的全渠道运营策略。
China＇s Retailing Enterprises under the impact of online retailing,is the plight of the road to explore the omni-channel operation of＂Internet Plus＂pattern.Based on the quantitative analysis of twelve leading global retail companies,we put forward a framework for strategic analysis of retail omni-channel operations.Using factor analysis and cluster analysis,strategy of these companies are clustered into five categories,and a comparative analysis of the best practices in each category is provided.
出处
《科技和产业》
2017年第9期9-13,27,共6页
Science Technology and Industry
关键词
零售业
全渠道
最佳实践
retail industry
omni-channel
best practice
