“互联网+”背景下铁路发展电子商务的对策建议

Study on the Countermeasure Suggestions of Railway E-business Development in the Background of Internet+

铁路在"互联网+"背景下发展电子商务面临诸多机遇和挑战。铁路企业要抓住机遇,应对挑战,积极创建电子商务平台,推动铁路与互联网的深度融合与发展。为此,应明确发展目标,加强电子商务平台建设,创新经营思路,拓宽服务领域,借助电子商务平台优化资源配置。为提升电子商务发展水平,铁路企业要丰富服务类型,制定柔性的定价机制,充分发挥铁路的资源优势和成本优势。

Railway enterprise faces all kinds of opportunities and challenges when developing e-business in the background of internet＋.Building up e-business platform and promoting the intergrating of railway enterprise and internet is the best way to reply the challenges.Therefore,railway enterprise should make a clear development target,bulid up e-business platform,innovate the strategy,expand the service scope,and optimize allocation of resources.In order to develop railway e-business,railway enterprise should suppy more customized service and make the price much more flexible.