摘要
晋江是我国有名的"品牌之都",鞋服纺织产业是当地支柱性产业。对晋江鞋服纺织产业发展现状进行分析报告,提出互联网+时代该产业的传统企业品牌创新的重要性,同时对该产业如何借助互联网平台进行品牌建设与创新提出了相应的见解。
Jinjiang isfamous for"City of brands"in China,shoes,clothing and textile has already become its local pillar industry.This thesis analyses the current status of shoes,clothing and textile industry in Jinjiang,and put forward the importance of brand innovation for traditional enterprises in the Internet plus era.Meanwhile,this thesis shares the opinion regarding how this industry can take the advantage of Internet platform to build and innovate in brands.
出处
《科技和产业》
2017年第9期36-39,共4页
Science Technology and Industry
基金
福建省教育厅基金课题(JAS171263)
泉州理工学院校级科研项目(QZLGXJ16-01)
关键词
互联网+
鞋服纺织
品牌建设
品牌创新
大数据
internet+
shoes and apparel textile
brand building
brand innovation
big data