互联网+时代晋江市鞋服纺织产业品牌建设与创新研究

Study on the Brand Building and Innovation Research of Jinjiang Shoes and Apparel Textile Industry in Internet+ Era

晋江是我国有名的"品牌之都",鞋服纺织产业是当地支柱性产业。对晋江鞋服纺织产业发展现状进行分析报告,提出互联网+时代该产业的传统企业品牌创新的重要性,同时对该产业如何借助互联网平台进行品牌建设与创新提出了相应的见解。

Jinjiang isfamous for＂City of brands＂in China,shoes,clothing and textile has already become its local pillar industry.This thesis analyses the current status of shoes,clothing and textile industry in Jinjiang,and put forward the importance of brand innovation for traditional enterprises in the Internet plus era.Meanwhile,this thesis shares the opinion regarding how this industry can take the advantage of Internet platform to build and innovate in brands.