面向用户创新驱动的图书馆文化创意产品开发模式探究

Exploration on the Exploiting Mode of Library Cultural and Creative Products Oriented to User Innovation-Driven

图书馆文化创意工作是文化产业的重要组成部分,创制优秀文化创意产品,是图书馆传承民族文化的途径之一。本文在分析图书馆文化创意产品开发理论研究与开发模式现状的基础上,构建面向用户创新驱动的图书馆文化创意产品开发模式,提出从转变思路与定准位、采取合适的经营运作模式、开展多元化营销、保护知识产权等方面着手,完善图书馆文化创意产品开发模式。

Library cultural and creation work is an important part of the cultural industry, and creating excellent cultural and creative products is one of the ways of library inheriting the national culture. Based on the analysis of the theoretical research and the mode situation of library cultural and creative product development, this paper constructs the development mode of library cultural and creative product oriented to user innovation-driven, and proposes strategies of improving the development mode of library cultural and creative product from the aspects of changing idea and exact orientation, taking appropriate business operation mode, developing diversified marketing and protecting intellectual property.