农业综合类核心期刊“互联网+”发展现状研究

Current development and countermeasures of agricultural comprehensive core journals under internet plus

【目的】了解"互联网+"背景下科技期刊数字化平台的建设情况,分析存在的问题,探索发展策略。【方法】以农业综合类核心期刊为例,通过联网登录、访问、使用的方式,调查期刊官方网站、微信平台、官方微博及移动客户端建设情况。【结果】34种农业综合类核心期刊目前都已搭建官方网站,但开通微信公众号的只有16种,开通官方微博者仅5种,运行至今的仅1种,有3种期刊提供移动客户端服务。【结论】农业综合类核心期刊已基本打造起数字化平台,但"互联网+"背景下的整合发展水平不高。应加强认识,优化顶层设计,推动"互联网+"背景下期刊的融媒体发展。

[Purposes]This study aims to reveal the current construction situation of digital platforms of scientific journals under the background of internet plus,analyze the existed problems and propose corresponding countermeasures. [Methods] We investigated the digital platform construction situation of 34 agricultural comprehensive core journals by accessing their w ebsites,We Chat platforms,Weibo platforms and APPs. [Findings]The 34 journals have established their ow n w ebsites,16 of them have established We Chat platforms,5 of them have established Weibo platforms,and only one Weibo platform is still w orking up to now. Three journals provide APP services. [Conclusions] Agricultural comprehensive core journals have constructed the digital platforms under the background of internet plus. But the constructed platforms are not w ell integrated,and the development level is relatively elementary. We should strengthen the understanding of internet plus and optimize the top-level design to promote the development of scientific journals.