数字图书馆微信公众号平台服务质量评价研究

Evaluation of WeChat Official Accounts Service Quality in Digital Library

图书馆微信公众号作为新媒体环境下图书馆服务转型的产物,为用户与图书馆搭建一个新的交互平台,其服务质量直接关系到用户对图书馆服务的感知。基于此,本文从7个维度构建数字图书馆微信公众号平台服务评价指标模型,并采用层次分析法对模型的指标体系进行验证,从而为图书馆微信公众号平台服务质量评价与服务改进提供参考。

Library WeChat Official Accounts,as the product of the transformation of library services in the new media environment,build a new interaction？platform for users and libraries. The service quality is directly related to the users perception of Library services. This paper constructed the evaluation index model of Library WeChat Official Accounts platform service from 7 dimensions. The paper used Analytic Hierarchy Process to verify the models index system,so as to provide reference for the evaluation of the service quality and service improvement of the Library WeChat Official Accounts platform.