供给侧视域下高校校园文化活动路径探究

A Study on the Path of Campus Culture in the View of Supply Side

高校校园文化活动既是高校校园文化建设的重要载体,又是高校思想政治教育的有效途径,肩负着高校学生思想引领、价值塑造以及能力提升等文化育人使命。供给侧改革要求高校顺应社会发展形势,科学审视校园文化活动境遇的"娱乐化"、"功利化"和"简单化"等困境及其成因,着力以社会主义核心价值观为引领、以中华民族优秀传统文化为内容和以新媒体平台为抓手,校准校园文化活动方向,厚植校园文化活动内涵,创新校园文化活动形式,助推高校校园文化活动育人功能得以充分彰显。

The campus cultural activities are not only an important carrier of college campus culture construction, but also an effective way of ideological and political education in colleges and niversities,and shoulder the mission of cultural education,such as college students＇ ideological leadership,value shaping and ability upgrading. The reform of the supply side requires colleges and universities to follow the social development situation,scientifically examine the dilemma and causes of＂entertainment＂,＂utilitarianization＂ and ＂simplification＂ of the campus cultural activities,and make great efforts to take the core values of the socialist ideals Traditional culture as the content and the new media platfom as the starting point,calibration of campus cultural activities,thick plant campus cultural activities connotation,innovative campus cultural activities form,boost the campus culture activities to educate people to fully demonstrate.