大数据时代下大学生网络思想政治教育的精准推送

Targeted Pushing in the Online Ideological and Political Education for College Students in the Era of Big Data

随着科学技术和网络信息化程度的迅猛发展,大数据时代应运而生。大数据时代的到来给大学生网络思想政治教育的理论与实践带来了新的契机。在大数据时代,我们要树立大数据意识,从理念、对象、内容、平台、管理等方面切入,充分借助大数据优势,实现大学生网络思想政治教育的精准推送,进一步提高大学生网络思想政治教育的科学性、时效性和实效性。

With the rapid development of science and technology and the Internet, the era of big data was brought into being. The era of big data has brought new opportunities for the theory and practice of the on- line ideological and political education for college students. In the era of big data, we must set up the big data consciousness, make full use of the advantages of big data. We can take targeted measures in pushing in the online ideological and political education of college students, further improve the scientificity, timeli- ness and effectiveness of the network ideological and political education of college students in such aspects as the concept, object, content, platform and management.