创意城市:台北城市意象的文化构建

Creative City:Cultural Aspect of Image Construction in Taipei

以创意城市的概念为框架,探讨台北市从传统工业城市向文创设计城市转型意象构建。通过结合创意城市意象的文化构建指标,分析台北的城市宣传材料和影像中的关键信息,发现台北的意象构建多以公共空间的展示为主,对于多元文化、高等教育等的宣传较少。这既是台北在城市营销中应该反思的,也反映了创意城市理论本身的不足之处。

The paper uses Florida＇s theory of creative city as its framework,examines how a creative city is celebrated and displayed in the case of Taipei,Taiwan.Through the review of a sample of city promotional materials,this paper tries to determine to what degree Taipei＇s branding represents ideas of creativity.It turns out that the lack of expressions in diversity and higher education might imply a deficiency in Taipei＇s city marketing and the ＇creative city＇theory itself.