摘要
结合温州建筑工程设计企业自身的特点,介绍了建正公司企业公众号的发展情况,然后通过内容、美工、粘度、边际效应对运营经验展开分析与考虑,并提出了需要改进的意见。
Combined with the Characteristics of Wenzhou architectural engineering design enterprises,this paper will firstly introduce the development of Jianzheng WeChat Official Accounts. Secondly,analyze and consider in aspects of contents,art design,user stickiness,marginal utility. Finally,put forward suggestions for improvement.
出处
《山西建筑》
2017年第27期227-228,共2页
Shanxi Architecture
关键词
微信营销
建筑工程设计企业
互联网传播
WeChat marketing, architectural engineering design enterprises, internet communication
