众包参与程度与关键资源协同共享关系研究

Collaborative Sharing Relationship Research Between Crowdsourcing Participation and Key Resources

针对现有研究对众包模式如何实现关键资源协同共享缺乏有效论证,尝试解析价值获取理论和商业模式的经典模型,通过提炼重要影响因素,构建基于价值认同的众包模式关键资源协同共享理论模型。在此基础上,针对发包方和接包方开发专用量表,面向真实参与众包项目的网络用户发放体验问卷,运用SmartPLS3.0对发包方结构方程模型与接包方结构方程模型进行模拟,并进行bootstrapping迭代。分析结果表明,众包参与程度与资源协同共享、价值认同感显著正相关,价值认同感和资源协同共享显著正相关,价值认同感为众包参与程度和资源协同共享的不完全中介变量,市场竞争强度对众包参与程度和资源协同共享没有直接调节效应。

Lack of existing research realize how to share critical resource cooperation in crowdsourcing model,this paper attempts to analysis the value capture theory and the classical model of business models,extracting important influencing factors,build the crowdsourcing model based on value identity key resources sharing theory model together.On this basis,in the view of the party awarding contract and the bag special party development scale,real participation crowdsourcing project oriented network user experience questionnaire,using of structural equation model of the party and meet smartPLS3.0package party structure equation model to simulate,the bootstrapping iteration.Studies have shown that the level of cooperation crowdsourcing and collaborative sharing of resources was a significant positive correlation,while the degree of cooperation and the value of crowdsourcing identity was a significant positive correlation between the value of collaborative sharing of identity and resources was a significant positive correlation between the value of identity for the public pack the level of cooperation and collaborative sharing of resources incomplete mediating variables,market competition intensity has no direct impact on the regulation of the level of cooperation crowdsourcing and collaborative sharing of resources.