民用航空机场广告媒体的定价策略初探

The pricing strategy of advertising media in Civil Aviation Airport

民用航空机场广告媒体是中国日渐成熟的新型广告媒体。如今,国内各大机场广告媒体公司的运作已日渐规范。因此,从专业的定价理论角度初步探讨了机场广告媒体的市场类型、定价原理和定价策略,为机场广告媒体公司的运作提供了理论框架,使得机场广告媒体的定价更加科学和理性。

The civil aviation airport advertising media is a new media advertising Chinese increasingly mature. Now, major domestic airport advertising media company operation has become standard. Therefore ,from the perspective of professional pricing theory dis- cussed the types of media advertising market airport, pricing principle and pricing strategy, provides a theoretical framework for the airport advertising media company the operation of the airport media advertising pricing more scientific and rational.