应用型本科管理类专业商务礼仪课程改革探析

Reform in the Course of Business Etiquette for the Speciaties of Management in Application-oriented Universities

"商务礼仪"是管理类专业一门实用性和实践性很强的课程。对"商务礼仪"课程进行改革,在教学内容上既保留传统商务礼仪规范的主干部分,又增加商务言语表达模块的学习和训练。按照"教、学、做"一体化原则,在教学中尊重和发挥学生的主体性地位,让学生"学中做,做中学",接受形象系统的学习和训练。

＂Business Etiquette＂ is a course of high practicality for the specialties of management. A reform on the course has to retain the major parts of traditional business etiquette on the one hand. On the other hand,an additional section of business language communication has to be added to the course. In actual teaching,a teacher has to respect and give full play to students＇ subjectivity,and make them know both how and why it its in the teaching of fundamental knowledge guided by the principle of integrating ＂teaching,learning and doing＂,so that students will have opportunities to practice through learning and learn through practicing systematically.