西安市学龄前儿童亲子旅游市场行为研究

A Study on Parent-child Tourism Market for Preschool Children in Xi'an

亲子旅游市场逐渐成为旅游市场中的新生力量。本文以西安市学龄前儿童为主要研究对象,通过对下辖区(县)的幼儿园抽样调查发现:(1)学龄前儿童出游比较集中,国内游的比例高达91.7%,近距离旅游以自驾游为主,景点选择上多以自然景点和人文古迹为主,安全因素是不利出游的首要因素;(2)性别、年龄与出游意愿的相关性较低,受教育程度、月收入均与出游意愿成显著相关性;(3)亲子游内容形式单一,存在基础配套设施不完善等诸多问题。最后,本文依据调研结果提出了相应的对策性建议。

Parent-child tourism has gradually become a thriving tourist market.Questionnaire was used to investigate of the parent-child tourism status for the preschool children in Xi＇an in this paper.Then the author found：（1）Most of the preschool children＇s families were willing to take part in the parent-child tourism,the favorite scenic spots were landscape and cultural monuments,and safety factor was the primary factor of adverse travel;（2）the low correlation between gender,age and willingness to travel,and education level,monthly income were significantly associated with a willingness to travel;（3）facing some problem,such as the single product structure overstretched.Finally,based on the above market analysis,the paper puts forward the corresponding countermeasures.