基于产业链延伸的武汉赏花经济发展研究

On Development of Wuhan Flower Economy——Based on Industrial Chain Extension

城市发展赏花经济是践行"五位一体"总体布局和全面推进绿色生态发展的重要战略举措。武汉赏花经济已初具规模、初见成效,但在产业链延伸方面还存在一些问题。为此,可在借鉴国内外一些赏花经济产业链延伸成功经验的基础上,从完善规划布局和精品设计、产业链延伸、与文化产业对接、加强营销推介等几个方面来促进武汉赏花经济发展。

City＇s flower economy is an important strategy for five - in - one overall layout and green ecological development. Flower economy in Wuhan has begun to take shape and gotten some achievements, but there are still some problems in industrial chain extension. Therefore, on the basis of successful experiences in economic industrial chain at home and abroad, this paper puts forward a series measures to promote the development of Wuhan flower economy including the improvement of planning layout and quality design, the extension of industrial chain, the connection of culture industry and the enhancement of marketing.