商务言语行为的转喻研究

Metonymic Study of Business Speech Acts

Panther和Thornberg的言语行为转喻理论对商务会话中间接言语行为的构建和语用推理提供了新视角。商务言语行为在商务事态场境框架下进行运作,其言外之意可通过事态场境理论进行合理有效阐释。商务事态场境各组成部分都可以转喻性地指代整个商务事态场境。以商务场境框架为基础的转喻理论可以合理地解释谈话双方为何能够迅速而轻松地推断出彼此的会话意图,对跨文化商务谈判具有重要的实际应用价值。

Speech act metonymy theory, proposed by Panther ＆ Thornberg, renders a brand-new perspective for the construction of indirect speech act and pragmatic inference in business conversations. Business speech acts operate within the framework of the state-of-affairs scenarios with their illocutionary meaning being interpreted by it. Each component is metonymically standing for the whole scenario in business scenarios. Based on business state-of-affairs scenarios, the illocutionary metonymy can reasonably explain why people arrive at the intended meaning so readily and effortlessly in business communication. There- fore, it is of great application value in cross cultural business negotiations.