信息爆炸时代广告设计简约化研究

Research on Simplification of Advertising Design in Information Explosion Era

信息爆炸时代,如何有效地将广告信息传播给受众,成为设计师要着重考虑的问题。广告设计简约化是依据人的知觉特点,将广告信息提炼,使用简洁的图形、精练的文案、单纯的色彩,通过合理的排版,使广告主题突出、信息传播简洁明确,降低受众接受信息的压力,达到传递广告信息的目的。广告设计简约化目前已发展出扁平化设计、苹果设计、空白设计等新的设计形态。

In the era of information explosion, how to effectively transmit advertising information to the audience becomes a problem that designers should consider. Simplification of advertising design is based on the characteristics of human perception, refining advertising information, using simple graphics, concise text, pure color, reasonable format. And then it will highlight the theme of advertisement, make information communication simple, reduce the pressure on the audience to receive information, thus achieve the purpose of transmitting advertising information. Simplification of advertising design has developed many new design forms, such as flat design, apple design, blank design and so on.