融媒体时代传统纸媒的媒介素养研究

Research on Media Literacy of Traditional Paper Media in the Era of Convergence Media

新媒体的出现,扩大了信息传播的容量,提升了信息传播的效率,促进了融媒体时代的到来。从对比的角度分析了在融媒体时代传统纸媒存在的观念陈旧、传播方式单一、市场定位模糊等媒介素养方面的问题,并围绕着提升媒介素养这个中心,提出了提升创新意识、掌握新媒体传播技术、坚持内容为王等策略,以期进一步提升传统纸质媒体的市场竞争力。

The emergence of new media has expanded the capacity of information dissemination, promoted the efficiency of information dissemination, and promoted the arrival of the era of convergence media. From the perspective compared with the advantages of new media, the article analyzes the problems of media literacy of traditional paper media in the age of convergence media, such as old concept of journalism, single mode of communication, fuzzy market positioning and other media literacy problems. Around enhancing the media literacy, the paper tries to put forward strategies to enhance the sense of innovation, master the new media communication technology, adhere to the content priority, etc., with a view to further enhance the traditional paper media market competitiveness.