基于发展定位的连云港城市形象研究

Research on the Lianyungang Urban Image Based on the Development Orientation

发展定位决定了城市形象传播的内容、要求和方向。连云港市的城市形象定位模糊,创新不足,引领发展的作用有限,削弱了城市的竞争力。连云港市应准确把握城市发展定位,在提高城市核心竞争力的基础上,通过文化资本运作,推动城市形象由要素形象向文化形象的转变,实现连云港城市形象的提升与突破。

Development orientation determines the content, the requirement and the direction of the urban image. Lianyungang city image positioning is fuzzy and lack of innovation, has limited role of leading the development, and weakens the city＇s competitiveness. Lianyungang should accurately locate the urban de velopment orientation, and improve the urban core competitiveness. On this bases, through the operation of cultural capital, it is needed to promote the urban image from the factor image to the cultural image, to achieve the upgrade and breakthrough of Lianyungang urban image .