“互联网+”时代下的新型市场营销教学模式研究

The Study on the New Teaching Mode of Marketing in the Era of Internet

"互联网+"时代的带来给新型市场营销教学模式的创新提出了新的要求,其要求教学设计应该以人才培养需求为根据,坚持以实践为本的实践原则,实现学生能力和素质的有机统一。对此,本文主要从"互联网+"时代下大力推广新型市场营销教学模式的积极意义的分析入手,提出了如何在"互联网+"时代下应用和创新新型市场营销教学模式的措施。

The ＂ Internet ＋ ＂ era puts forward new requirements to the new marketing mode of teaching,the teaching design should be based on the requirements of talent training according to the needs,we can adhere to the practice of the principle of practice to achieve the organic unity of students＇ ability and quality. In this regard,this paper mainly from the ＂ Internet ＋ ＂ era to promote the positive significance of new marketing mode of teaching,introduces how to use the ＂ Internet plus＂ era of innovation and new marketing mode of teaching measures.