新常态下宁波市体育赛事发展的路径

The Development Path of Sports Event of Ningbo City Under the New Normal

采用文献资料法和数理统计法等方法分析宁波市近年来体育赛事举办状况及存在问题,在梳理新常态下体育产业、政策供给与体育赛事发展之间关系的基础上,分析宁波市体育赛事发展路径,包括,拓宽融资渠道,增加资金投入;结合特色资源,合理规划赛事;明确市场定位,拓展赛事市场;利用产业集群,发展赛事产业链。形成社会多元主体共同参与发展模式。

This paper analyze the current situation and problem of Ningbo sports event held in recent years by adopting the methods of mathematical statistics and literature date. On the basis of analysis of the relationship between the sport industry, policy supply and sports development, Analyzing the ways of sports event development and puts forward the following opinions of the path of development of Ningbo sports event, which includes： in the development of Ningbo sports events to broaden the financing channels, increase capital investment; combined sports event with the characteristic resources, planning events reasonable; clear and definite market positioning, broaden market of sports events;development of sports event industry chain by taking advantage of industry cluster. In the form of the mode that social pluralistic subjects to participate in development collectively.