服装网络量身定制消费者需求因素分析

Analysis of Consumer Demand Factor in Clothing Network Tailored

通过问卷调查法对具有一定服装量身定制经历的消费者进行调研,分析服装网络量身定制下消费者的需求因素及网络量身定制的影响因素,并对影响因素进行因子分析.最后得出结论:产品的品质、服务需求是消费者最注重的因素;在已有的款式上加以改进的量身定制模式,更易激发消费者对定制的兴趣.

Based on the questionnaire surrey on consumers with a certain clothing tailored experience,the consumer demand factors and the influence factors of network customized clothing were analyzed, and the influence factors were classified by factor analysis product quality and service needs is a major factor of Finally, the following conclusions were obtained： the consumer; customized model of improving on existing styles can more easily trigger their curiosity for customization.