手机媒体广告运营与发展策略探究

Exploration of Mobile Advertisement Operations and Development Strategies

社会经济的快速发展,给互联网技术和信息技术的发展带来了便利,随着智能手机逐渐大众化,借助手机这种载体来进行广告的宣传也更加频繁,其具有较广的覆盖面积、较高的准确度和互动性等特点。手机媒体作为一种新兴的广告形态,目前还存在大量的问题,其中包括手机垃圾信息泛滥、缺乏成熟的运营模式和法律制度的约束等,需要寻找对策来加强手机广告行业的监督管理,不断完善手机媒体广告市场。基于此,现主要对手机媒体广告运营与发展策略进行探讨。

The rapid development of social economy brings the convenience to the development of Internet and information technology. With the gradual popularization of smart phones, people frequently use the carrier of cell phones to make advertising publicity because it has the characteristics of wider coverage, higher accuracy and interaction, etc. Mobile media, as a new form of advertising, is still having lot of problems including overloaded junk information, lack of full-fledged operating patterns and constraints in legal system, etc. Therefore, there is a need to find out countermeasures to strengthen supervision and management for the mobile advertising industry and to constantly perfect the mobile phone media advertising market. Based on this, this paper mainly discusses the advertising operation and development strategy of mobile media.