基于CIS理论的我国体育国际形象传播路径分析

Analysis of Paths of Disseminating International Image for Sports in China Based on CIS Theory

随着我国国际地位的不断攀升,我国体育的发展也逐步与国际接轨,体育形象在很大程度上影响着我国的国际形象。新媒体的发展为我国体育国际形象的建立提供新的路径,例如,短片、广告等。基于CIS理论的体育国际形象分析,可以快速地发现传播过程中的问题,并且通过理论指导提出行之有效的策略,以期能为中国体育国际形象的建立提供助力。基于此,现对基于CIS理论的我国体育国际形象传播路径进行分析。

With the increasingly important international status of our country, the development of sports in China has gradually been geared to the intemational standards. The image of sports can greatly influenc the international image of our country. The development of new media provides a new path for the establishment of sports international image in China, such as videos, advertisements, etc. Making an analysis of sports international image based on the CIS theory can help to quickly find problems in the process of dissemination, and some effective strategies can be put forward through theoretical guidance in order to provide assistance for the establishment of the Chinese sports international image. Based on this, this paper analyzes the path of disseminating sports international image based on the CIS theory.