冬奥会体育文化创新对比分析——以都灵、温哥华、索契冬奥会为例

Contrastive Analysis of Sports Culture Innovation for Olympic Winter Games—— Taking Turin, Vancouver and Sochi for Example

都灵、温哥华、索契冬奥会在文化创新方面取得了突出成就,以会徽设计、吉祥物设计、火炬设计及传递、奖牌设计等为例对三届奥运会文化创新进行比较研究,从而得出三届奥运会在科技和艺术双重维度推动下,坚持与文化传承相融合、以视觉符号为重心的文化创新,且各有侧重。以此为鉴,我国筹办的2022年冬奥会应在树立国家形象基础上实现传统文化与奥林匹克精神的融合,从而扩大国际影响力。

The Olympic Winter Games in Turin, Vancouver, Sochi have made outstanding achievements in cultural innovation. This paper makes a contrastive study on culture innovation at three Olympics in their designs of the logo, mascot, torch and medal. It can be concluded that the three Olympics adhere to culture innovation by integrating cultural heritage and taking visual symbols as the focus under the dual promotion of technology and art, and that each Olympic has the focus differently. In this way, China＇s preparations for the 2022 Olympic Winter Games should achieve the integration of traditional culture and the Olympic spirit on the basis of establishing national image, thus expand international influence.