新媒体环境下纪录片制播模式的创新策略

The Innovation Strategy of Documentary Production and Transmission Mode under the New Media Environment

新媒体环境下纪录片迎来了新的发展契机与平台,新媒体的发展为纪录片拓展了一个面向广大受众传播的空间,改变了纪录片的传播和接受路径:纪录片在选题上由主要表现国家主流价值观转向了关注网络热议话题,在传播方式上由单向传播变为了交互式的双向传播,在叙事策略上从长记录叙事走向了微记录叙事,在筹资运作上从单一出资走向了众筹。这些变化暗含着新媒体环境下纪录片制播模式的创新,纪录片策略地应对了新媒体带来的新的生态环境,走上了新的发展道路。

In the new media environment, the documentary is ushering in a new development space and platform, and is able to face squarely to mass recipients, hence the transmission and reception modes of documentary have been changed. In terms of the theme selection, there has been mainly a shift from the national mainstream topics to intemet hot issues. The transmission mode is changing from one-way to interaction, the narrative mode from long record to single investor to crowdfunding. These changes imparting in the new media environment, and a ecological environment brought about by the new development path. micro record, and the financing operation mode from a imply an innovation of documentary production and tactful reaction on the part of documentary to the new media, and an embarkation of documentary on a new