大数据背景下的网络营销课程改革探讨

Discussion on the Reform of Network Marketing Course under the Background of Large Data

本文以我校课程改革为契机,从教学组织形式、大数据技术、教学实践等方面提出了课程改革的建议及策略,以期能够有效提高网络营销课程的教学效果。

This article takes our college curriculum reform as an opportunity,form the form of teaching organization,large data technology,teaching practice and so on put forward the suggestions and strategies of curriculum reform,expect to effectively improve the teaching effectiveness of network marketing courses.