扬州市汽车4S店存在的问题及对策研究

The Research on the Problems and Countermeasures of 4S Shop in Yangzhou

社会经济的发展带动了大众生活品质的提升,汽车从之前的少数群体消费品变成了大众消费品。4S店是为消费者提供汽车服务的地方,为促进工业经济的发展、普及汽车文化做出了很大的贡献。针对扬州市汽车4S店的市场需求、实际环境,探讨出了一套适合扬州市汽车4S店发展的营销战略,本文对这一战略进行相关分析。

With the improvement of people＇s living standards and changes in consumer attitudes,the car has become a popular consumer goods. Auto 4S shop also become the inevitable outcome of the industrial economy high speed development.The automobile culture is growing in popularity and consumption of the concept of continuous improvement. According to the Yangzhou automobile 4S shop market demand,this paper explores the actual environment and a set of suitable for Yangzhou automobile 4S for the development of marketing strategy.