“钻石模型”视角下山东省旅游产业竞争力评价研究

Research on Tourism Industry Competitiveness Assessment in Shandong Province:A Perspective of "Diamond Model"

山东省旅游产业竞争力的影响因素,主要是旅游资源的丰富程度和需求的程度,以及相关产业的支持。通过计算并深入分析指标体系的相关数据,对山东省各城市旅游竞争力进行排序。可从旅游理念、经济条件、交通条件、接待设施、旅游企业的人力资源等方面提升山东省旅游产业竞争力,以期对山东省旅游产业竞争力的提升起到促进作用。

Influencing factors of tourism industry competitiveness in Shandong province primarily include richness degree of tourism resources, degree of demand and support of relavant industry. Urban tourism competitiveness of various cities in Shandong province is sorted out based on calculation and in -depth analysis of relevant data in the index system. A detailed description is made in terms of tourism concept, economic conditions,transportation conditions,accommodation facilities, manpower resources of tourist indus-try, the ways of improving tourism industry competitiveness in Shandong province. Some feasible suggestions are offered with a view to promoting tourism industry competitiveness in Shandong province.