大学生参与网络舆情的现状、特征及其思想引领对策研究——基于浙江省部分高校的调查分析

The Research on the Current Situation, Characteristics and Measures of College Students' Participation in Network Public Opinion——Based on the Investigation and Analysis of the Universities in Zhejiang Province

以浙江省部分高校为样本对大学生网络舆情参与开展调研。研究表明,高校网络舆情参与中,存在青年大学生存在参与面广但参与程度不高、对网络舆论信任度不高、理性与非理性并存的典型特征。以高校网络舆情为依据,对大学生进行思想引领,需要明确价值导向,主动占领高校网络舆情主阵地;创新教育载体,提升大学生思想引领效果;加强媒介素养教育,提高大学生舆情自律意识。

Some colleges and universities in Zhejiang Province as a sample to investigate the network public opinion on college students＇ participation showed that young college students to participate is wide, but the level of participation and the network public trust is not high, rationality and irrationality exist simultane-ously. Ideological guidance for college students based on university network public opinion needs to clear the value orientation, and take the main position of the college network public opinion actively; innovate educa-tion carrier to improve college students＇ ideological leading effect; strengthen the media literacy education to improve students＇ self-awareness of public opinion.