基于供求平衡的“互联网+”时代出租车资源配置

“Internet +” Era Taxi Resource Allocation based on the Balance of Supply and Demand

文章针对"互联网+"时代的出租车资源配置,使用综合评价、供求理论、零和博弈等方法,分别构建综合评价、无差异经济供求和"互联网+"打车双方博弈等模型.通过MATLAB、EXCEL等软件求解,讨论并研究了不同时空场景下出租车资源的"供求匹配"程度分布规律、各公司补贴方案是否能缓解打车难等相关问题,并根据零和博弈的原则设计了新的补贴方案.

In viewof the taxi resource allocation in the “ Internet ＋ ” era, using comprehensive evaluation, supply and demand theory , zero sum game and other methods , we built a comprehensive evaluation and models of no differ-ence bet^veen the economic supply and demand,and the u Internet ＋ ” bilateral game. Through MATLAB,EXCEL and oth -er soft^vare,we discussed and studied spatio - temporal distribution regularities for tai matching degree of supply and de-mand and the subsidy programmes which could ease the difficulty of taking a taxi or not. We designed a new subsidy scheme according to the principle of zero sum game.