基于多模态话语分析的跨境电商课程改革探索

A Curriculum Reform of Cross-Border E-Commerce:a Perspective of Multimodal Discourse Analysis

跨境电商是高校电子商务、商务英语等专业的重要课程。文章以多模态话语分析理论为依据,从改变现行的教学模式和考核评价方法等方面,探讨培养学生跨文化交际背景下多模态输出能力的途径,提高电子商务、商务英语专业学生综合运用多模态进行输出、与电商平台受众开展沟通的能力,提升学生价值。

Cross-Border E-Commerce is an important course for e-commerce and business English majors. Based on multimodal discourse analysis, this paper discusses the change of teaching pattern,assessment and other ways to improve students＇ ability to communicate with the audiences at e-commerce platforms in the context of cross-cultural communication in order to promote the students.