基于F2S2B2C的大学生农产品电商创业模式分析

An Analysis of College Students' Agricultural E-commerce Entrepreneurial Model Based on F2S2B2CMode

文章从创新创业角度阐述了当前农产品电商的发展现状,研究了F2B2C农产品电子商务模式的优势与不足。在F2B2C模式基础上提出了适合大学生创业的F2S2B2C(农民、服务商、第三方交易平台、消费者组成)农产品电商模式,分析了服务商(创业者)在F2S2B2C农产品电商模式中的作用。

This article expounds the development status of current agricultural E-commerce, and studies the advantages and disadvantages of the F2 S2 B2 C agricultural E-commerce model from the perspective of innovation and entrepreneurship. Based on F2 B2 C model, this article purposes the F2 S2 B2 C agricultural E-commerce mode which fits for college students, and analyzes the function of service providers（entrepreneurs） in the mode of F2 S2 B2 C agricultural E-commerce.