社会热点事件中大学生微信舆情特点研究

A Research on the Features of WeChat Public Opinions among College Students in Social Hot Issues

微信舆情是自媒体舆情的一种,问卷调查显示,大学生的微信舆情具有参与行为高、话题以个体为中心、以围观和评论为主、对政治民生等热点话题关注度低等特点。此外,微信参与意识和行为具有性别差异,男生更易受到微信舆情的影响而产生实际行为。本文针对大学生微信舆情的特点,结合社会热点事件对如何有效利用微信媒介开展大学生思想政治教育进行了探索。

WeChat Public Opinion is part of We Media in modern world.According to a survey,WeChat Public Opinion among college students presents such features as highly personal and participative.Besides,it targets at onlooking commentary and pays less attention to such hot issues as politics or livelihood issues.In addition,the awareness and behavior of WeChat Public Opinion vary between genders,in other words,boy students are more liable to be affected to take actions.This paper aims to do a research on carrying out ideological and political education among college students by making use of WeChat in dealing with social hot issues.