河北省农产品电子商务发展的影响因素及对策研究

Study on the Influencing Factors and Countermeasures of Development of Agricultural Products E-commerce in Hebei Province

农产品电子商务是"互联网+现代农业"的一项重要内容。河北省为我国的农业大省,传统农产品流通效率低下,成为阻碍该省农业发展的瓶颈。运用电子商务提升农产品流通效率,使之成为农业农村发展新的增长点和农民持续较快增收的创新驱动力。以河北省青县为研究区域,运用层次分析法,深入分析农产品电子商务发展的制约因素,提出对策与建议。

Agricultural products e-commerce is an important content of Internet plus modern agriculture. Hebei is a major agricultural province,However,the traditional agricultural products circulation efficiency has become an important bottleneck hindering the development of agriculture. E-commerce is used to improved the circulation efficiency of agricultural products,which could be a new growth point of agricultural and rural development,and the driving force of innovation for sustainable and rapid increase of farmers′ income. Selecting Qing County,Hebei Province as the research area,using analytic hierarchy process,the factors restricting the development of agricultural products e-commerce are analyzed, and the countermeasures and suggestions are put forward.