摘要
As the telecommunication market in China becomes increasingly mature, operators have begun to focus their primary effort on user management; within this focus, determining the proper tariff package for users and offering them relevant recommendations are key issues to resolve. This paper introduces a matching model that links tariff packages and users＇ usage behavior （e.g., the total minutes used, data usage, etc.） based on the market segmenting theory. Microsoft Visual Fox Pro 9.0 is selected as the development tool to implement the matching model, while the tariff packages and user behavior data for a city branch of China Mobile are used to validate the model.
As the telecommunication market in China becomes increasingly mature, operators have begun to focus their primary effort on user management; within this focus, determining the proper tariff package for users and offering them relevant recommendations are key issues to resolve. This paper introduces a matching model that links tariff packages and users＇ usage behavior （e.g., the total minutes used, data usage, etc.） based on the market segmenting theory. Microsoft Visual Fox Pro 9.0 is selected as the development tool to implement the matching model, while the tariff packages and user behavior data for a city branch of China Mobile are used to validate the model.
