生态体育视野下共享单车体育文化研究——以摩拜单车为例

Research on Bicycle-sharing Sports Culture under the View of Ecological Sports——Take Mobike as An example

以生态体育为指导运用文献资料法、逻辑分析法对摩拜单车体育文化进行研究。结果表明,生态体育视野下摩拜单车体育文化可分为物质文化、制度文化和精神文化三个部分;物质文化是根基,制度文化是保证,精神文化是归宿,物质文化体现人与自然的和谐发展,制度文化体现人与社会环境的和谐发展,精神文化体现人与人自身的和谐发展;特征体现在生态性、实践性、人文性、多元性和激励性,其中生态性是其首要特征;功能体现在,引导摩拜单车科技创新,承担生态体育文化建设新载体;传播途径主要有传统媒体传播、网络传播、社团体育活动传播。

Guided by ecological sports,by using the method sof literature and logical analysis,this paper studies the Mobike sports culture. The results show that Mobike sports culture could be divided into material culture,system culture and spiritual culture. Material culture is the foundation that reflects the harmonious development of man and nature; system culture is the guarantee that indicates the harmonious development between human and society,while spiritual culture is the end result that shows harmonious development among human beings. The culture characteristics are viewed from ecology,practice,humanism,pluralism and incentive with ecology the initial characteristic. The culture function is embodied in guiding Mobike technical innovation to become the new carrier of ecological sports culture development. And the culture propaganda is mainly through traditional media,internet and community sports activities.