微信圈视域下大学生思想政治教育话语策略分析

An Analysis of Discourse Strategies of Ideological and Political Education of College Students from the Perspective of WeChat

思想政治教育话语承载着主体间意义表达和社会交往的重要功能。研究通过对1585名大学生调查和信息比对发现,大学生对微信圈思想教育的态度积极,诉求强烈,但显现浅尝辄止、缺乏见解、沉默螺旋现象;教育者话语充满正能量,切合思想需求,导向作用明显,但语言风格过于官方,平台关注度不高,内涵吸引力相对不足;关注学生事务较多,思想品德和心理关注不足,缺乏规范和引导。应围绕思想政治教育话语的语境、语义、语用等话语策略,不断提升其在大学生微信圈的诠释力、说服力、渗透力、感召力,切实提高高校德育的实效性。

The discourse of ideological and political education serves as an important media of expressions and social communication. An analysis of the survey on 1585 college students shows that college students have a positive attitude and curiosity toward the ideological education on WeChat. But they have limitations such as lack of profound understandings,insight and opinions of minority groups. Despite that the ideological education is full of positive discourse,political correctness and guiding thoughts,the language has been too formal and official.Without rich contents,the platform has attracted little attention from college students. There has been excessive emphasis on student affairs but less focus on the guidance of ideological education and students' mental state.Based on the context,semantic and pragmatic meanings of ideological and political education,we should promote an effective ideological education by enhancing the persuasion,penetration and emotional appeal of the discourse on college students' WeChat.