大型足球赛事媒介传播效果的影响因素分析

Analysis on the Influential Factors of the Mass Media Dissemination Effectiveness of Large-scaled Football Matches

大型足球赛事媒介传播效果直接影响到赛事主办方和赛事本身的形象,因此只有在明晰影响赛事传播效果影响因素的基础上才能不断优化传播方式。运用文献资料、逻辑分析等研究方法,立足大型足球赛事和传播媒介特点的基础上进行深入剖析。研究认为,大型足球赛事媒介传播效果主要受赛事管理体制、媒介运行机制、媒介共信度、赛事竞技水平、受众媒介素养、媒介协调度等因素影响。

Large-scaled football matches media dissemination directly affects the image of the tournament organizers and the event itself. So only by affirming the influential factors,can we optimize the spreading approaches. Using literature,logic analysis and other research methods,in-depth analysis is made in this paper on the basis of match media characteristics. Research shows that the media dissemination effects are mainly affected by the event management system, operation mechanism of media, media events total reliability,competitive level,audience media literacy,as well as the coordinated degree of medias.