文化躁动下资本驱动型消费空间的嬗变

Metamorphosis of Consumption Space Driven by Capital under Culture Restlessness

运用空间生产理论分析消费空间塑造的实质,指出其实际上是在资本的驱动下针对特定目标人群创造的一种诱导性空间,并借助文化外衣无形中异化了消费逻辑。探讨消费空间生产与再生产的核心机制,即资本施加规训与消费者本能抵抗的螺旋式上升过程。通过对南京德基广场案例的解读,从实证角度揭示消费空间嬗变的本质、特性及运行机制。

By using the theory of space production to analyze the essence of consumption space shaping,it is pointed out that it is actually for a specific target groups to create aninduced spaceunder the drive of capital, and the consumption logic is alienated by means of cultural coat.The paper explores the core mechanism of consumption space production and reproduction, that is,it is a spiral process of capital exerting discipline and consumer instinct resistance. And through the interpretation for the case of Nanjing Deii Plaza from the perspective the paper profoundly reveals the essence, characteristics and operation mechanism of the con-sumption space metamorphosis.