产业融合视角下福建省旅游扶贫路径研究

Poverty Relief through Tourism Development in Fujian Province: A Perspective of Industrial Integration

随着旅游业快速发展,全域旅游受到学者的广泛关注。旅游扶贫成为乡村扶贫的新兴方式和旅游业发展的新角度。文章以产业融合发展为视角,根据福建省的区域状况和资源状况,结合政治环境、经济环境、社会文化环境、技术环境,对福建省的旅游扶贫进行SWOT-PEST分析,从扶贫对象确立、资源深度挖掘、组织协同合作、绩效评估反馈等维度,对福建省旅游扶贫进行探讨,提出旅游扶贫实施路径,以期为福建省旅游精准扶贫提供理论贡献和实践参考。

With the rapid development of tourism, all-in-one tourism has attracted the attention of researchers.Poverty alleviation through tourism has become a new way of helping the poor in rural areas and of tourism development. According to the regional and resource situations of Fujian Province, and from a perspective of industrial integration, this paper does an SWOT-PEST analysis of poverty alleviation through tourism in terms of political, economic, social, cultural and technical environments. It then discusses ways to carry out poverty alleviation through tourism from the aspects of confirming poverty-stricken people, resources exploration, organizational cooperation, and performance assessment and feedback. It aims to provide theoretical and practical reference for targeted poverty alleviation in Fujian Province.