自媒体时代校园广播电视台开拓思政教育新阵地探析——以福建农林大学旗山校区广播电视台为例

Analysis of the New Position of Ideological and Political Education in Campus Broadcasting and TV Stations in the Age of We-media: Taking Fujian Agriculture and Forestry University Qishan Campus Radio and TV Station as an Example

校园广播电视台作为思想政治教育阵地的功能未被深入发掘利用甚至忽视,是其发展受挫的重要原因。尤其是自媒体兴起之后,传媒生态发生了前所未有的转变,校园广播电视台的媒体功能以及教育功能更是日渐式微。借助自媒体的立体手段吸引全校师生的关注,在最大化关注度之中完成思想渗透无孔不入、教化功能无处不在、执行载体无可替代的目标,是校园广播电视台寻求生存发展的热点问题。

Campus radio and television station, as a function of Ideological and political education, has notbeen deeply explored, utilized or even neglected. It is an important reason for the frustration of development.Especially since the rise of the media, the media ecology has undergone unprecedented changes, and the mediafunctions and educational functions of the campus radio and TV stations are declining. With the help of the mediato attract the attention of all the students and teachers, to accomplish ideological and political education is a hotissue for the campus media to seek survival and development.