流量策略经营关键技术与应用探讨

Discussion on Traffic Policy Management Key Technology and Its Application

随着移动上网流量的快速增长,运营商作为昔日产业链主导者却发现价值核心在逐渐远离自己,网络资源得不到合理利用,产业链中各个环节没有充分整合。对"连接"的需求旺盛,使得互联网企业对于运营商的基础接入服务依赖性增强,运营商迎来流量经营的好时机,需积极探索面向企业及OTT的后向流量策略经营模式。介绍了流量经营的背景和关键技术,分析了基于PCC的后向流量经营方案,在此基础上对后向流量策略经营的主要应用场景和解决方案进行探讨。

With the rapid growth of mobile Internet traffic,operators as the former industry chain leader has found that the core of the value gradually away from themselves. The network resources are not reasonably used,and all aspects of the industry chain are not the fully integrated. The demand for ＂connection＂ is strong,which makes the Internet enterprises to rely on the carrier’s basic access service. It’s good time for the operators to actively explore the backward flow strategy business model. It introduces the background and key technology of traffic management,analyzes the backward traffic management scheme based on PCC,and discusses the main application scenarios and solutions of backward traffic strategy.